Welcome to the Boutique Fitness Marketing Podcast
Learn to market your fitness studio in a more productive, practical & profitable way!
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Tired of aggressive, loud, and pushy marketing advice? Looking for a holistic marketing approach that’s sustainable and natural for your fitness business?
Then you’re in the right place because it’s time to redefine what marketing means for boutique fitness studios.
Marketing touches every aspect of your business: it’s tied to your pricing structure, sales process, brand photography, website, lead generation efforts, and more. It’s how you attract, convert and retain clients continuously. But if you’re a fitness expert and not a marketing professional, how do you make sure your marketing works how you need it to?
On The Boutique Fitness Marketing Show, your host Connie Holen is diving into all things marketing for boutique fitness studios. From how to create the right intro offer to exploring the world of paid ads, Connie breaks down what you need to know to market a boutique fitness studio in a way that gets you results and makes your brand stand out.
Meet your host, Connie Holen
Connie Holen is a web designer, digital strategist, speaker, and educator. As a Mindbody Certified Business Consultant, Squarespace Expert, and Authorized Trainer, Connie brings technical expertise and creativity to each project she leads.
Her boutique web design agency—Pixality Design, works with fitness and wellness studio owners to create websites that are easily found, are easy to update, and provide visitors with an exceptional online experiences. Pixality has helped over 400 wellness and fitness professionals launch (and manage) engaging and streamlined websites. Connie is also a retired Air Force Pilot and lives outside Lincoln, Nebraska, with her husband and four sons.
Ep 11: Marketing Fitness Retreats with Jennifer Pahl
Retreats are more than just a fun getaway—they’re an opportunity to deepen your community connections, create unforgettable experiences, and give your revenue a significant boost. But making them profitable and filling those spots? That’s where things get tricky.
Ep 10: Fitness Brand Design with Olivia August
Is your brand design getting your studio noticed? Here’s Olivia August on how to make a genuinely memorable fitness brand design.
Ep 9: Money Matters: Growth vs Scale with Nina Israel
Are your business finances as good as they could be? Here’s what you should know about financial wellness for fitness studios.
Ep 8: Retention Sales + AI with Chris Appiah & Stephanie Breaux Bradley
You have no problem getting clients, but are you keeping them? Here’s what you need to know about retention marketing tools for fitness studios.
Ep 7: Pro Tips for Studio Photo Shoots with Monika Normand
Great photos can help your studio stand out from the competition. Here’s what you need to know about studio photo shoots from Monika Normand.
Ep 6: Teacher Training is Good Marketing with Suzy Levi
Looking for ways to expand your studio services and increase revenue? Here’s Suzi Levi on why teacher training programs make for good marketing.
Ep 5: Paid Ads that Work with Dave Pancham
Are you running paid ads for your boutique fitness studio but not getting any traction? Here’s Dave Pancham on creating paid ads that work.
Ep 4: Growing a Motivated Movement Community with Meghan Kinsey
Considering expanding your boutique fitness services? Here’s Meghan Kinsey on creating a successful movement community.
Ep. 3: Common Marketing Mistakes with Seran Glanfield
Marketing shouldn’t be a one-size-fits-all strategy. Here are some common marketing mistakes that studio owners make.
Ep. 2: Guerrilla Marketing with Niki Riga
Looking for creative ways to increase your client base and revenue? Here’s Niki Riga on some guerrilla marketing tactics you can use for your studio.
Ep. 1: Season Kickoff + State of the Industry with Nicole D’Andrea
Like any other industry, the fitness and wellness services world is evolving. Here’s Nicole D’Andrea on the state of the boutique fitness industry.