Ep. 3: Common Marketing Mistakes with Seran Glanfield
Welcome back, studio owners! You’re listening to the Boutique Fitness Marketing Podcast, where we dive into all the things that can help you market and grow a profitable studio business.
Today's guest is my friend Seran Glanfield, CEO and Founder of Spring Three Studio Business Consulting. She’s also the host of the award-winning Pilates Business Podcast, which is a great listen. She’s a leading business coach and consultant to boutique fitness studio owners worldwide.
In this episode, we discuss some common marketing mistakes we make and how to avoid them.
A little bit about Seran:
With over a decade of hands-on experience, Seran has masterminded the growth and development of hundreds of studios, becoming the go-to expert for those looking to scale their studios, transforming them into sustainably profitable, streamlined studios.
She’s a graduate of the prestigious London School of Economics and is also a MINDBODY certified business consultant, Walla Business Consultant and both Power Pilates and Romana’s Pilates trained Certified Pilates Teacher.
Seran’s expertise encompasses all facets of business management, including marketing, retention, sales, team management, pricing, and strategic growth.
Here’s a quick rundown of what we covered:
Seran’s background in the boutique fitness industry and what drew her towards marketing for studios.
The most common mistakes studio owners make in marketing.
How can studio owners shift their marketing to communicate better what makes them unique?
What branding and messaging really mean for a boutique fitness studio.
What to do now if you’re making one of these mistakes.
Connect with Seran:
www.springthree.com
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Includes a step-by-step guide to creating reels that get your studio the visibility & brand awareness that leads to real growth!
https://www.springthree.com/masteringreels
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