Welcome to the Boutique Fitness Marketing Podcast
Learn to market your fitness studio in a more productive, practical & profitable way!
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Tired of aggressive, loud, and pushy marketing advice? Looking for a holistic marketing approach that’s sustainable and natural for your fitness business?
Then you’re in the right place because it’s time to redefine what marketing means for boutique fitness studios.
Marketing touches every aspect of your business: it’s tied to your pricing structure, sales process, brand photography, website, lead generation efforts, and more. It’s how you attract, convert and retain clients continuously. But if you’re a fitness expert and not a marketing professional, how do you make sure your marketing works how you need it to?
On The Boutique Fitness Marketing Show, your host Connie Holen is diving into all things marketing for boutique fitness studios. From how to create the right intro offer to exploring the world of paid ads, Connie breaks down what you need to know to market a boutique fitness studio in a way that gets you results and makes your brand stand out.
Meet your host, Connie Holen
Connie Holen is a web designer, digital strategist, speaker, and educator. As a Mindbody Certified Business Consultant, Squarespace Expert, and Authorized Trainer, Connie brings technical expertise and creativity to each project she leads.
Her boutique web design agency—Pixality Design, works with fitness and wellness studio owners to create websites that are easily found, are easy to update, and provide visitors with an exceptional online experiences. Pixality has helped over 400 wellness and fitness professionals launch (and manage) engaging and streamlined websites. Connie is also a retired Air Force Pilot and lives outside Lincoln, Nebraska, with her husband and four sons.
Season 1: Marketing Foundations for Fitness Studios
Ep. 15: Marketing Moves from Season 1
Looking for actionable tips you can use to improve your boutique fitness studio marketing? This episode is for you! Join me for a review of the biggest takeaways from episode 1 of the Boutique Fitness Marketing podcast.
Ep. 14: Building an Employee Brand with Katie Santos
What does having a good team culture have to do with marketing? Everything. In this episode we’ll dive into the importance of defining your employee brand and how to create one for your boutique fitness studio.
Ep. 13: Blueprint for a Modern, Easy-to-Navigate Fitness Website
Want your fitness studio to have a website that’s modern AND easy to navigate? Here’s what you need to know about how to build a fitness website.
Ep. 12: Ultimate Studio Start-up Checklist with Michael Jay
Every successful fitness business starts with a good foundation. Here’s Michael Jay on how to open a boutique fitness studio.
Ep. 11: Local SEO Quick Wins you can do today
Achieving a high search engine ranking isn’t all about spending money. Here are some quick wins you can do to uplevel your fitness studio SEO.
Ep. 10: Google ads vs Social Media ads?
Google ads vs Social ads… which one is right for your studio? If you’re considering dipping your toes into paid ads or you’ve been boosting posts here and there kind of randomly, this episode is for you!
Ep 9: Finding the Edge of Automations with Nt Etuk
Is AI for fitness marketing here to stay? What does that mean for your studio? Guest Nt Etuk is answering those questions and more.
Ep 8: How Boutique are you Really? With Lisa Cutts
Looking for ideas on how to uplevel your fitness customer experience? Guest Lisa Cutts is here with ideas to help you get started.
Ep 7: Sale Process Industry Secrets with Chris Appiah + Stephanie Breaux Bradley
Looking for some sales tips from industry experts? Here are Chris Appiah and Stephanie Breaux Bradley on crafting your fitness studio sales strategy.
Ep 6: Is Your Business a Brand?
What is a fitness brand? Here on some tips to help you figure out if your business is a brand and how you can uplevel to make it more appealing.
Ep 5: Building a Fitness Studio Community with Amy Glosser
Having a strong community can be a big draw for your fitness studio. Here’s Amy Glosser on how to build a fitness community.
Ep 4: What’s Going on with Intro Offers? With Jennifer Pahl
Choosing your studio intro offer can feel tricky. Here’s Jennifer Pahl on determining your boutique fitness pricing strategy for intro offers.
Ep 3: Is your Marketing Working? With Roxy Borger
How do you know if your marketing is working? Here’s Roxy Borger on making data-driven decisions for your boutique fitness business.
Ep 2: What Does it Mean When You Say You Need Better Marketing?
What does it mean when you say you need better marketing? Check out these fitness marketing strategies to help you redefine your marketing.
Ep 1: Boutique Fitness Marketing Redefined
Not all marketing best practices are created equal. Check out the Boutique Fitness Marketing show for ideas to uplevel your studio’s marketing.