Ep. 1: Season Kickoff + State of the Industry with Nicole D’Andrea
Welcome back to the Boutique Fitness Marketing podcast – season two!
I’m excited to be dusting off the podcast for another round, and I’ve got a long list of great guests already lined up for this season, so if you’re new to this podcast or returning from season one, welcome.
To kick things off for the season, we’ll have a little ‘state of the industry’ chat with my friend, yoga studio owner and fitness business consultant Nicole D’Andrea.
A little bit about Nicole:
Nicole owns Blackbird Yoga in New Jersey and founded Spark Strategies, a growth and marketing agency with one goal: to help women in the wellness world stop undervaluing themselves and their businesses.
I can’t think of a better person to help kick off season two with insight into what’s happening in the boutique fitness industry. Nicole’s in it every day in her own business and has a first-row seat to what’s working, what’s shifting, and what’s new in the world of studio ownership.
Here’s a quick rundown of what we covered:
How Nicole got started in the industry.
What the industry looks like right now in fall 2024.
What trends and conversations is Nicole seeing?
Services and pricing options that are selling well?
Studios niching or expanding services?
Studios looking to add locations? Scale back and focus on profits?
What does Nicole see working well for intro offers right now?
What’s the intro offer at Blackbird?
What processes does Nicole have behind it to ensure people stick around?
Are there any other intro offers or special offers Nicole has seen work well recently?
What tech tools is Nicole using at Blackbird? Why?
What are the most important things you think someone should look for in a tool?
What marketing channels or activities are Nicole and her clients focusing on today?
SMS, Email, Instagram, Paid ads, etc.
Nicole’s thoughts on the secret to success of running a profitable studio in the long run.
Connect with Nicole
Nicole's consulting business: sparkstrategies.co
Nicole's free facebook group for studio owners:
https://www.facebook.com/groups/501496037087061
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