Ep. 2: Guerrilla Marketing with Niki Riga
Welcome back to another episode of the Boutique Fitness Marketing podcast!
I’m so excited for this episode because if you know today’s guest, you know it will be packed full of good ideas.
Today, we’re discussing offline marketing ideas—marketing that doesn’t involve Facebook, Google, or any social media.
Our guest is Niki Riga, Owner of Limitless Studio and Thrive Studio.
A little bit about Niki:
Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade. She became a coach because she was regularly asked, “How did you do that!?” by other studio owners who were drowning in the day-to-day of business ownership without support. She loves showing studio owners how they, too, can achieve their long-term entrepreneurial goals; they just need some guidance and a well-strategized to-do list.
Here’s a quick rundown of what we covered:
Niki’s backstory, including how she transitioned from barre studio owner to running a coaching business.
What is guerilla marketing?
What are some of the best offline marketing campaigns Niki has seen work?
Tips on hosting free marketing events and getting people to come to the studio afterwards.
How does seasonality come into play with guerrilla marketing?
Is there a best time of year to put effort into these things?
Ideas for studio owners who are in a slump and don’t have a large budget to invest in paid marketing.
Where should they start?
Where you can find Niki, how you can work with her and some details on her Studio Sales Solution.
Connect with Niki:
https://www.yourlimitlessstudio.com/
https://studiosalessolution.com/
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