Ep 18: Email Marketing Trends with Catalina Zbar
On this episode of the Boutique Fitness Marketing show, we’re talking about email marketing trends for studios in 2025—what’s in and out— and how studio owners can use email and texting to better connect with their clients and grow their businesses.
Today’s guest is Catalina Zbar, founder of Telomere Consulting, a marketing agency and business consultancy that’s helped hundreds of boutique studios—from yoga to HIIT to sauna studios—grow and thrive.
We chat about the strategies that are working now, tools to simplify your marketing efforts, and even a few trends on the horizon that every studio owner should keep an eye on.
You're in the right place if you have a hunch that you could tap into more with email and texting.
A little bit about Catalina:
Catalina’s unique background spans financial services, boutique fitness, and marketing strategy, giving her an unmatched perspective on what it takes to succeed in this industry.
Here’s a quick rundown of what we covered on email marketing trends:
How Catalina found herself working with fitness studio owners
What are the most prominent trends she’s seeing in email marketing for boutique fitness studios in 2025?
What tactics are “out”?
Are any specific subject lines or types of content (e.g., promotions, success stories, studio updates) performing particularly well?
How are studios using texting along with email?
What are some of her favorite tech tools that help make this happen?
What does Catalina think boutique fitness studio owners are not doing enough with their email marketing?
What trends in the broader fitness and wellness industry should studio owners keep an eye on for their marketing in the next one to three years?
What’s a straightforward tactic a studio could implement today to see a quick win with their email campaigns?
Connect with Catalina
Telomereconsulting.com
instagram.com/telomereconsulting
Never miss an episode!
If you found this article helpful, subscribe to the show on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts. Your 5-star rating and positive reviews are greatly appreciated!
