Ep 13: Marketing Personal Training with Lawrence Neal

Season 2
Written By Connie Holen

In this episode, we’re diving into marketing personal training including lead generation, pricing, and sales for personal trainers, specifically those running appointment-based fitness businesses. 

I’m sitting down with Lawrence Neal, founder of High-Intensity Business and host of the High-Intensity Business Podcast. 

If you’re a trainer struggling to attract the right clients and ready to level up your personal training business, this episode is for you! 

A little bit about Lawrence:

Lawrence has helped hundreds of HIT—that’s HIT with one I (High-Intensity Training)— business owners make more money through strategic marketing, pricing, and sales tactics. With over a decade of experience, including co-founding a successful personal training studio, Lawrence knows precisely what it takes to thrive in an appointment-based model.

Here’s a quick rundown of what we covered on marketing personal training:

  • What is HIT training?

  • Based on his experience in appointment-based businesses, what lead-generation strategies have worked best for attracting high-quality personal training clients?

  • What sales strategies does Lawrence recommend for converting leads into paying clients? 

    • How can trainers overcome objections like cost or commitment?

  • How does he recommend personal trainers package their services?

    • Memberships? Session packages? Intro offers?

  • What are Lawrence’s thoughts about pricing transparency? 

    • What, if any, pricing should trainers list on their websites?

  • How can personal trainers nurture leads? 

    • What tools or systems does he recommend to keep leads engaged until they’re ready to buy?

  • What’s the biggest mistake Lawrence sees trainers make regarding lead generation or sales, and how can they avoid it?

Connect with Lawrence

High Intensity Business: https://highintensitybusiness.com/

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Connie Holen

Connie Holen is a Digital Strategist, Certified Mindbody Business Consultant, Google Search Certified Marketer and Squarespace Circle Platinum Partner specializing in web design for yoga, Pilates, fitness, and wellness studios. As the founder of Pixality Design, she has helped 300+ boutique studio owners build clean, modern, and easy-to-manage Squarespace websites that integrate seamlessly with scheduling software (Mindbody, Mariana Tek, Walla, Momence, and more). Connie’s work focuses on local SEO, brand strategy, and creating websites that not only look beautiful but also attract new clients and support long-term studio growth.

http://www.pixalitydesign.com
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Ep 12: Building a Studio that Sells with Mitch McGinley & Kristin Abel