Ep 14: Marketing on a Budget with Christa Gurka
On this episode of The Boutique Fitness Marketing Podcast, we’re talking about something every small business owner can relate to: marketing on a budget and how to make every dollar count.
Our guest is Christa Gurka, founder and CEO of Pilates in the Grove in Miami, a multi-location boutique studio that combines Pilates and physical therapy.
If you’ve ever felt like you’re throwing money at random tactics and hoping something sticks or are trying to decide what to spend your limited marketing budget on, this episode is for you.
A little bit about Christa:
With over 30 years of experience in wellness and fitness, Christa has mastered the art of building a cohesive, budget-friendly marketing strategy that drives results. Beyond running her business, Christa mentors women entrepreneurs in boutique fitness and healthcare through her Beyond the Movement programs, helping them create sustainable, profitable businesses.
Here’s a quick rundown of what we covered on marketing on a budget:
How has Christa’s approach to marketing evolved over the years, especially when budgets were tight?
What are a cohesive marketing plan's key elements, especially for businesses with a limited budget?
How do you determine which marketing channels are the most valuable for boutique studios?
Are there any “must-haves” for small businesses?
What are some creative, low-cost ways she’s marketed Pilates in the Grove that had a significant impact?
Are there any budget-friendly tools or systems Christa recommends?
What’s the biggest mistake she sees small businesses make when trying to market on a shoestring budget?
What would Christa recommend if someone could only do one thing to improve her marketing today?
Connect with Christa
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