Ep 11: Marketing Fitness Retreats with Jennifer Pahl
In this episode, we’re diving into a topic that I know a lot of fitness studio owners are curious about: marketing fitness retreats.
Our guest for this episode is Jennifer Pahl, who’s back for her second appearance on this show. She’s here to share her insights on running and marketing retreats.
Retreats can be a powerful way to deepen community connections, create unforgettable experiences, and boost your revenue—but they can also be a bit of a mystery regarding profitability and promotion. That’s why I’ve invited Jen to help us unravel it all.
If you’ve been dreaming of running retreats or just want to maximize the ones you already offer, this is the episode for you.
A little bit about Jen:
Jen is a Certified Mindbody Business Consultant and yoga studio owner who has been in the boutique fitness trenches for over a decade. She opened Twist Yoga in 2013 and has run many retreats to different destinations.
Here’s a quick rundown of what we covered on marketing fitness retreats:
Jen’s experience with running retreats at Twist Yoga and locations she’s done retreats.
What’s the overall profitability for retreats?
Is there profit in retreats or is it a fun perk of owning a studio?
Are there some destinations or formats that are more profitable than others?
How does Jen approach marketing fitness retreats?
What different tactics has she tried?
Is she filling spots from her existing community or outside it?
What marketing messages are people drawn to these days in the context of retreats?
Tips and recommendations for other studios looking at running a retreat in the coming years.
Connect with Jen:
https://www.jcpahlconsulting.com
Retreats hosted by Twist Yoga: https://www.twist-yoga.com/retreats
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