Ep 5: Paid Ads that Work with Dave Pancham

Season 2
Written By Connie Holen

If you’re running paid ads for your studio or considering doing so, you’ll like this episode. 

My guest today is Dave Pancham, founder and CEO of Go Pancham, a digital marketing agency specializing in the fitness industry. His company has become known for its innovative approach to lead generation, personalized client service, and a relentless focus on long-term success. 

A little bit about Go Pancham:

Go Pancham was created to be a trendsetter in reliable, results-driven marketing for health and fitness franchises. Whether you’re looking to increase memberships, grow your brand awareness, or drive more sales, they’ve made it their mission to expand your belief of what’s possible and deliver unmatched results.

Here’s a quick rundown of what we covered:

  • What does Dave do at Go Pancham, and how did he find himself in the fitness niche?

  • How are paid ads working these days for boutique fitness studios? 

    • Are they worth it? Is the ROI really there?

  • How is the marketing landscape changing? 

    • What do studio owners need to know to keep up with what consumers connect with?

  • What type of ad creative is performing the best in 2024? 

  • A studio can run ads on many platforms (Facebook, Instagram, Google, YouTube, TikTok). Does Dave have a favorite right now? 

    • How do you decide which platform to use if a studio has a limited budget?

Connect with Dave

https://www.gopancham.com/

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Connie Holen

Connie Holen is a Digital Strategist, Certified Mindbody Business Consultant, Google Search Certified Marketer and Squarespace Circle Platinum Partner specializing in web design for yoga, Pilates, fitness, and wellness studios. As the founder of Pixality Design, she has helped 300+ boutique studio owners build clean, modern, and easy-to-manage Squarespace websites that integrate seamlessly with scheduling software (Mindbody, Mariana Tek, Walla, Momence, and more). Connie’s work focuses on local SEO, brand strategy, and creating websites that not only look beautiful but also attract new clients and support long-term studio growth.

http://www.pixalitydesign.com
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