A landing page can help you turn visitors into buyers. Here are some ideas on how you can create a fitness landing page that converts.

In conversations with my clients, I find one item is always hovering somewhere near the top of the list: digital marketing. The problem is, confusing terms like “cost per click” and “conversion tracking” make many of us want to give up before we even begin. If that’s you, you’re not alone!

Trying to add a Mindbody Login | Register link to the navigation of your Squarespace 7.1 or 7.0 website? Here’s how:

Adding a video-on-demand element to your fitness or yoga studio? Here’s my take on the best platform options on the market right now.

You're ready for the new website—it's time to go online with your class scheduling, make it easy for your clients to book with you on the go, or maybe you're just ready to have your online space look as good as your in-person one.

Now...who to hire to design and build the thing?!

When you’re building (or rebuilding!) a website for your studio, the choices can be overwhelming. Mistakes are bound to happen along the way. Here are some common pitfalls, and simple ways to avoid them on your site.

Here are 4 legal agreements you should think about acquiring when teaching your classes online:

Chances are, you’ve made some changes in your studio recently. The pricing landscape has certainly changed with many studios adding virtual options to their schedules, and making changes due to reduced capacities. You’ve had to pivot and pivot fast, and now as we are settling to the new normal with pricing and offerings it’s time to re-evaluate.

E-mail marketing is the most cost-effective, trackable, and efficient way to grow your client base and maintain relationships. In my experience working with fitness business owners, there are a few mistakes I see coming up time and time again

You're busy running a studio, you don't have time to worry about your website being hacked. Choosing the right platform from the start can save you much time and frustration later.

Using digital products effectively and strategically needs to be part of your Studio of the Future plan. Let’s talk about things you need to consider as you develop the right strategy for your studio.

Starting to think you need to make major changes to your website? Or even create an entirely new website? But, you know you don’t have the budget for a full website project. That’s okay. What’s not okay? Having a website that can’t evolve with you right now. 

The tech tools you use to operate your studio, engage with your members, and grow your business are more important than ever. So, let’s talk about how to make sure you have the right tools in place to meet your studio’s needs—now and into the future.

Instead of waiting for “normal,” the time has come to look forward. To focus again on the business basics of attracting, converting, and retaining clients. Transition from thinking of virtual as a temporary solution. Embrace the hybrid business model and integrate your virtual offerings into your business as part of your way forward.

Are big holiday retail sales even possible this year? Yes. With an open mind and the willingness to explore the website tools you already have, hosting a successful retail store on your website is not only possible, it’s a necessity.

Let’s look at three ways to improve your website - and position your appointment-based business for maximum growth - both now and into the future. Starting with a makeover of the Mindbody appointment widget!

Stuck integrating one of your Mindbody widgets on your Squarespace website? You’re in the right spot. Here are the most frequently asked questions I get from Mindbody-powered fitness and wellness studios.

Mindbody Appointment widget not working? Enrollments widget showing overlapping text? Widget out of place, stuck on the side of your site? Squarespace support tells you it’s a Mindbody issue. Mindbody support tells you it’s a Squarespace issue. The good news is, it’s a quick and easy fix:

Don’t let change get you or your business down. The current challenges can be a pivot point you can use to improve your business model and create your future studio. Keep offering your clients incredible value - both in person and online - and you’ll come out of 2020 with a strong, flexible and resilient business.

While we all love the Mindbody class booking widget for making on-site scheduling easy, it’s easy to miss the small text notification that a class is waitlisted.