Marketing takes time and effort. Here are three areas to look at when working on your boutique fitness marketing — search, social and signage.

So where do you begin? Start writing blogs? Hire an SEO agency? Launch a Google Ad campaign? The truth is that there are many different approaches for content marketing with a local focus, and the good news is you don’t have to spend thousands of dollars each month to be effective.

A landing page can help you turn visitors into buyers. Here are some ideas on how you can create a fitness landing page that converts.

In conversations with my clients, I find one item is always hovering somewhere near the top of the list: digital marketing. The problem is, confusing terms like “cost per click” and “conversion tracking” make many of us want to give up before we even begin. If that’s you, you’re not alone!

Adding a video-on-demand element to your fitness or yoga studio? Here’s my take on the best platform options on the market right now.

E-mail marketing is the most cost-effective, trackable, and efficient way to grow your client base and maintain relationships. In my experience working with fitness business owners, there are a few mistakes I see coming up time and time again

Using digital products effectively and strategically needs to be part of your Studio of the Future plan. Let’s talk about things you need to consider as you develop the right strategy for your studio.

The tech tools you use to operate your studio, engage with your members, and grow your business are more important than ever. So, let’s talk about how to make sure you have the right tools in place to meet your studio’s needs—now and into the future.

Instead of waiting for “normal,” the time has come to look forward. To focus again on the business basics of attracting, converting, and retaining clients. Transition from thinking of virtual as a temporary solution. Embrace the hybrid business model and integrate your virtual offerings into your business as part of your way forward.

Don’t let change get you or your business down. The current challenges can be a pivot point you can use to improve your business model and create your future studio. Keep offering your clients incredible value - both in person and online - and you’ll come out of 2020 with a strong, flexible and resilient business.

Should you take your classes online? Recommendations and tech-set-up options to support your community amidst COVID-19 limitations

As a web designer and marketing strategist for the fitness and wellness industry, I have calls with studio owners every single day. One topic that times up time and time again is “ what tech tools should I be using?”

In the modern era, gaining media coverage for your studio is still of utmost importance. And, of course, getting published in a print publication is still something to celebrate about! But the focus has now shifted to the digital world, which brings endless opportunities to studio owners.

Conventional online marketing advice is that ALL businesses should make gaining newsletter subscriptions via their websites priority numero uno. Hold it right there...let's examine that idea for fitness and wellness studio owners!