The visual look of your new boutique fitness business is a critical element in your marketing toolkit. In this post, I'll showcase some of my favorite brand design projects that highlight how thoughtful design can elevate a boutique fitness studio's presence and success.

Your brand is what makes you different from the competition. Here are some tips to help you ensure your fitness brand design ticks all the boxes.

When people are choosing a fitness studio, first impressions matter. Here’s how to make the biggest impact with with your fitness studio photography.

Using digital products effectively and strategically needs to be part of your Studio of the Future plan. Let’s talk about things you need to consider as you develop the right strategy for your studio.

Instead of waiting for “normal,” the time has come to look forward. To focus again on the business basics of attracting, converting, and retaining clients. Transition from thinking of virtual as a temporary solution. Embrace the hybrid business model and integrate your virtual offerings into your business as part of your way forward.

Don’t let change get you or your business down. The current challenges can be a pivot point you can use to improve your business model and create your future studio. Keep offering your clients incredible value - both in person and online - and you’ll come out of 2020 with a strong, flexible and resilient business.

Today’s post goes a little deeper into the marketing toolkit to talk about the core assets (in addition to your website!) that you need to effectively market your brand online.

A brand is so much more than a logo, some fonts, a color choice or a theme song! Your brand is what people think of and feel when they hear your name, see your logo or walk into your studio.

While getting potential customers to your site in the first place is half the battle, it’s only the beginning of the buyer’s journey. And if you’re getting lots of views on your website but it’s not converting into bookings, it could be because you’re missing one pivotal part of your marketing strategy — your bold brand message.