Your Marketing Toolkit: 6 Brand Assets to Market Your Studio Online

I’ve been quiet on this blog recently! That’s because I’ve been hard at work writing articles for MINDBODY’s Resource Center! My Website How-to Guide from a few weeks ago is a great place to start if you want tips specific for your fitness or wellness business.

Today’s post goes a little deeper into the marketing toolkit to talk about the core assets (in addition to your website!) that you need to effectively market your brand online.

We all know that when you’re trying to get your brand out in front of your ideal customers, you need to be consistently showing up in the platforms where they’re hanging out — whether that’s through search engine optimization, Facebook ads or on their Instagram feed. However, none of this is going to get you anywhere if you aren’t putting your best foot forward online. To really get the most out of your marketing efforts, you need a kit of go-to assets that showcase your brand’s strengths and unique selling points.

My latest post for MINDBODY, covers key components of your visual brand, written communication, marketing strategy and, of course, your website. Even if you don’t own a fitness or wellness studio, these are things all business owners should have in their marketing toolkit.