Should you take your classes online? Recommendations and tech-set-up options to support your community amidst COVID-19 limitations

As a web designer and marketing strategist for the fitness and wellness industry, I have calls with studio owners every single day. One topic that times up time and time again is “ what tech tools should I be using?”

Peanut butter and jelly. Cheese and wine. MINDBODY and Squarespace. These are just a few things that spring to mind when I think of iconic duos that go together perfectly.

Today’s post goes a little deeper into the marketing toolkit to talk about the core assets (in addition to your website!) that you need to effectively market your brand online.

If you’re a client of mine, have spent some time on my website or have even just spoken to me for more than 10 minutes, you’ll know that I’m a huge fan of MINDBODY. I recommend it to anyone with a class-based wellness or fitness business.

A brand is so much more than a logo, some fonts, a color choice or a theme song! Your brand is what people think of and feel when they hear your name, see your logo or walk into your studio.

In the modern era, gaining media coverage for your studio is still of utmost importance. And, of course, getting published in a print publication is still something to celebrate about! But the focus has now shifted to the digital world, which brings endless opportunities to studio owners.

We’ve spoken many times on this blog about the importance of having an irresistible new client offer AND making that offer impossible to miss for someone visiting your website for the first time. Today, we’ll look at one easy way to design this right into your website, through the use of an announcement bar.

Landing pages are an indispensable tool for studio owners. They can be used to sell new student offers, seasonal promotions, or encourage event registrations. Not only are landing pages an effective sales tactic, but they mean you can add focused, temporary offers to your website without having to redesign your home page every month.

So, you’re about to open your very first fitness studio. Congratulations! It’s an incredibly exciting time for any fitness professional. That said, it can also be a little overwhelming. The good news is, you don’t need a 20-page content strategy document and thousands of social media followers before you launch.

It’s no secret that your fitness, yoga or pilates studio website serves an incredibly important purpose. It’s where potential clients come to find out who you are, what you do and what you’re about, and where new and returning customers can check your schedule and book classes. But your website is also so much more than that. It’s an opportunity to take your customer on a journey— one where they ultimately become the type of loyal client who recommends your studio to all their friends.

Conventional online marketing advice is that ALL businesses should make gaining newsletter subscriptions via their websites priority numero uno. Hold it right there...let's examine that idea for fitness and wellness studio owners!

While getting potential customers to your site in the first place is half the battle, it’s only the beginning of the buyer’s journey. And if you’re getting lots of views on your website but it’s not converting into bookings, it could be because you’re missing one pivotal part of your marketing strategy — your bold brand message.

Collecting positive Google reviews isn’t just important for your state of mind — it’s actually a crucial business activity to improve your fitness studio’s SEO and reputation.

You don’t need to be a tech wizard or have hours each day to dedicate to improving your fitness studio's SEO. By taking these three simple, 5-minute tasks today, you can lift your Google game and boost your SEO ranking.

This guide will walk you step-by-step through how to set-up your Branded Web account and install MINDBODY scheduling widgets and Buy Now buttons on your Squarespace website.

How do you feel about pop-ups? If you're like most people you find them irritating at best and a total turn-off at worst. They do work though. With more people seeing your offer (can't miss it!) more people will take advantage of it. So stick with me, they are at least worth considering...

Things get busy this time of year...yoga festivals, workshops, fun runs...everyone wants to be out enjoying the crisp, cool air and feeling fit! If you're stepping into the event planner role this season, your Squarespace website can help you promote, process payments and collect registration information so you can make this thing an organized reality.

If you’ve had a website for some time and you’re ready for a new one – one which complements your established business – are you worried a redesign will have a negative effect on your hard-earned slot in the search engine rankings?

If the mere mention of “SEO” brings on an immediate brain fog, or it feels like an intricate maze, full of confusing riddles, this blog post is for you!