Where Should I Build My Website? 6 Reasons Why I Recommend Squarespace to Fitness Studio Owners


You're busy running a studio, you don't have time to worry about your website being hacked.

Choosing the right platform from the start can save you much time and frustration later.

Wordpress? Wix, Live-Edit? GoDaddy?

There are a lot of options out there for website platforms but the absolute best combination of ease-of-use and powerful capabilities—for small business owners who would rather be working in their business than updating software—is Squarespace.

Wordpress is the next best competitor, and since it's the most widely used and talked about platform in the world I thought I'd list out 6 reasons why I recommend Squarespace over Wordpress for yoga and fitness studio owners:

1. No Security Concerns

Even seen a frantic facebook post from some poor business owner looking for emergency help because their site’s been hacked?  How about a slew of blog posts warning you to immediately remove a certain plug-in from your site because of “security holes” just discovered?

Yep- those are Wordpress problems.  Squarespace website owners get to ignore all that stuff.

Why?  Squarespace is a closed platform with a strong wall of protection in place on your behalf. With Wordpress, the only wall you have is one you build yourself.

2. No Updating Software

On Wordpress you need to keep the platform software and all plug-ins updated continually (see #1 above) and since they all come from different sources, they update on different schedules.  Add any custom work on your site with a child theme, or a plug-in that conflicts with another plug-in’s updated version and the update process can get hairy (& time-consuming!)

The engineers at Squarespace are continually adding updates to your site while you sleep.  You do nothing & occasionally you may even notice a new feature show up (bonus!).

3. Customer Service

Wordpress has none.  Any help you find is going to be from individuals helping out in open forums or from hiring a Wordpress pro to step in.

Squarespace has real people, in a real office in NYC whose job it is to help you.  Have a problem, send a help request & their Customer Care team typically gets back to you within a couple days.

4. Mobile-Friendly (right out of the box)

A mobile-friendly (or responsive) website looks great & remains readable (without scrolling or zooming) on all screens, regardless of device size. In this age of mobile internet usage, it’s pretty much required that your website be responsive.

On Wordpress, some of the themes are responsive, some aren’t.  Some require a plug-in to make them responsive and if you’ve ever visited a wonky-looking site on your phone, you’ll know these plug-ins don’t always work perfectly.

Every Squarespace website was built right from the beginning on a responsive grid.  If your site is on Squarespace, you just don’t need to worry about it—your clients will be able to view your upcoming events and book classes easily while on the go.

5. Drag & Drop Design Interface

With Wordpress, unless you can write code, you’re pretty much stuck with the layout that comes with your chosen theme. If you’ve found the A+ perfect theme you may be OK with this, but it is limiting.

Squarespace’s layout engine lets you easily insert & rearrange text, images, galleries, forms, videos and more...wherever you want them. It automatically resizes items as you rearrange them too, keeping your site readable and looking good on screens of all sizes, all the time. This makes it easy for you or your staff to make changes to your site yourself. 

6. Money

Yes, the basic Wordpress software is free, but having a Wordpress site is anything but free.  Add up a hosting plan, plug-ins, a theme and back-ups and it’s almost guaranteed you’ll be paying way more than you would with the flat-rate Squarespace subscription. Take a look at this article to see a detailed break-down of Wordpress-associated costs.

Your Squarespace website costs between $12-$18 / month. That’s it.  This includes hosting, site security, templates, customer support & the user interface. The only other expenses to consider are approx. $13 /year for a custom domain name and the studio scheduling software you choose to use.

Both Wordpress and Squarespace integrate nicely with MINDBODY, Tula and other class scheduling software as well as can be integrated with Constant Contact, Mailchimp and other newsletter service providers. If you'd like to hear more about why I recommend Squarespace, here's a podcast interview I did on the subject on the Marketing Moxie Show.

If you're ready for a new website for your yoga or fitness studio and think Squarespace might be the best platform for you, click here to find out how we can work together to make that happen.