You're ready for the new website—it's time to go online with your class scheduling, make it easy for your clients to book with you on the go, or maybe you're just ready to have your online space look as good as your in-person one.

Now...who to hire to design and build the thing?!

When you’re building (or rebuilding!) a website for your studio, the choices can be overwhelming. Mistakes are bound to happen along the way. Here are some common pitfalls, and simple ways to avoid them on your site.

Here are 4 legal agreements you should think about acquiring when teaching your classes online:

Chances are, you’ve made some changes in your studio recently. The pricing landscape has certainly changed with many studios adding virtual options to their schedules, and making changes due to reduced capacities. You’ve had to pivot and pivot fast, and now as we are settling to the new normal with pricing and offerings it’s time to re-evaluate.

E-mail marketing is the most cost-effective, trackable, and efficient way to grow your client base and maintain relationships. In my experience working with fitness business owners, there are a few mistakes I see coming up time and time again

You're busy running a studio, you don't have time to worry about your website being hacked. Choosing the right platform from the start can save you much time and frustration later.

Using digital products effectively and strategically needs to be part of your Studio of the Future plan. Let’s talk about things you need to consider as you develop the right strategy for your studio.

Starting to think you need to make major changes to your website? Or even create an entirely new website? But, you know you don’t have the budget for a full website project. That’s okay. What’s not okay? Having a website that can’t evolve with you right now. 

The tech tools you use to operate your studio, engage with your members, and grow your business are more important than ever. So, let’s talk about how to make sure you have the right tools in place to meet your studio’s needs—now and into the future.

Instead of waiting for “normal,” the time has come to look forward. To focus again on the business basics of attracting, converting, and retaining clients. Transition from thinking of virtual as a temporary solution. Embrace the hybrid business model and integrate your virtual offerings into your business as part of your way forward.

Are big holiday retail sales even possible this year? Yes. With an open mind and the willingness to explore the website tools you already have, hosting a successful retail store on your website is not only possible, it’s a necessity.

Let’s look at three ways to improve your website - and position your appointment-based business for maximum growth - both now and into the future. Starting with a makeover of the Mindbody appointment widget!

Stuck integrating one of your Mindbody widgets on your Squarespace website? You’re in the right spot. Here are the most frequently asked questions I get from Mindbody-powered fitness and wellness studios.

Mindbody Appointment widget not working? Enrollments widget showing overlapping text? Widget out of place, stuck on the side of your site? Squarespace support tells you it’s a Mindbody issue. Mindbody support tells you it’s a Squarespace issue. The good news is, it’s a quick and easy fix:

Don’t let change get you or your business down. The current challenges can be a pivot point you can use to improve your business model and create your future studio. Keep offering your clients incredible value - both in person and online - and you’ll come out of 2020 with a strong, flexible and resilient business.

While we all love the Mindbody class booking widget for making on-site scheduling easy, it’s easy to miss the small text notification that a class is waitlisted.

Should you take your classes online? Recommendations and tech-set-up options to support your community amidst COVID-19 limitations

As a web designer and marketing strategist for the fitness and wellness industry, I have calls with studio owners every single day. One topic that times up time and time again is “ what tech tools should I be using?”

Peanut butter and jelly. Cheese and wine. MINDBODY and Squarespace. These are just a few things that spring to mind when I think of iconic duos that go together perfectly.

Today’s post goes a little deeper into the marketing toolkit to talk about the core assets (in addition to your website!) that you need to effectively market your brand online.