Peanut butter and jelly. Cheese and wine. MINDBODY and Squarespace. These are just a few things that spring to mind when I think of iconic duos that go together perfectly.

If you’re a client of mine, have spent some time on my website or have even just spoken to me for more than 10 minutes, you’ll know that I’m a huge fan of MINDBODY. I recommend it to anyone with a class-based wellness or fitness business.

We’ve spoken many times on this blog about the importance of having an irresistible new client offer AND making that offer impossible to miss for someone visiting your website for the first time. Today, we’ll look at one easy way to design this right into your website, through the use of an announcement bar.

Landing pages are an indispensable tool for studio owners. They can be used to sell new student offers, seasonal promotions, or encourage event registrations. Not only are landing pages an effective sales tactic, but they mean you can add focused, temporary offers to your website without having to redesign your home page every month.

So, you’re about to open your very first fitness studio. Congratulations! It’s an incredibly exciting time for any fitness professional. That said, it can also be a little overwhelming. The good news is, you don’t need a 20-page content strategy document and thousands of social media followers before you launch.

It’s no secret that your fitness, yoga or pilates studio website serves an incredibly important purpose. It’s where potential clients come to find out who you are, what you do and what you’re about, and where new and returning customers can check your schedule and book classes. But your website is also so much more than that. It’s an opportunity to take your customer on a journey— one where they ultimately become the type of loyal client who recommends your studio to all their friends.

This guide will walk you step-by-step through how to set-up your Branded Web account and install MINDBODY scheduling widgets and Buy Now buttons on your Squarespace website.

How do you feel about pop-ups? If you're like most people you find them irritating at best and a total turn-off at worst. They do work though. With more people seeing your offer (can't miss it!) more people will take advantage of it. So stick with me, they are at least worth considering...

Things get busy this time of year...yoga festivals, workshops, fun runs...everyone wants to be out enjoying the crisp, cool air and feeling fit! If you're stepping into the event planner role this season, your Squarespace website can help you promote, process payments and collect registration information so you can make this thing an organized reality.

Video is a great way to show the atmosphere of your studio online. Try any of these 3 different ways to use video on your website...

“Wait, so a web developer isn’t the same thing as a web designer….?”  "Website hosting and domain hosting are different?" These mysteries (and more!) explained here.