3 Ways to Use Video on Your Fitness or Yoga Studio Website
Who's ready for school to start? I know I am!
I actually love this time of year when schedules get back on track, menu-planning begins again (all done with hot dog and hamburgers for a while, thank-you-very-much!) and I start actually making it to my favorite gym classes once again. August is much like January in my book; a time for new projects, plans and goals.
If your new (school) year goals include making some upgrades to your business website, consider adding a video. Video is a great way to show the atmosphere of your studio online. Try any of these 3 different ways to use video on your website:
1. Video Backgrounds
Although this was always possible with some coding, if you're using Squarespace, this week they announced that they've now made adding video backgrounds super easy! Here are a couple examples of background videos for inspiration:
2. The 'About Us' Video
Commonly seen on either the home page or about page, the About Video gives a visual tour of your studio and is often combined with interview footage. Videos like this can powerfully tell your story and communicate your passion.
- Sanctuary Yoga Austin
- CKO Kickboxing
- Titan Fitness Studios
- Fundamental Athletics Academy
- Kettlebell Athletics
3. The Static Reel Video
Created from still photographs, this is a good, easy option and a way to maximize your investment in professional photos. You can hire a video editor to add text captions, graphic elements and a soundtrack that can communicate a lot about the ambiance of your classes.
The #1 Rule for Website Videos
The one thing to notice about all those examples is none of them auto-play audio with the videos. That's KEY to not irritating your website visitors who might not want the rest of the room checking out their fitness plans. :)
The Google / YouTube / Video connection
Another not-so-obvious benefit to having a video for your business is that Google owns YouTube. That's partly why you may notice YouTube videos frequently showing up in search results. Having a business video hosted on YouTube can only strengthen your credibility (and therefore ranking) in Google's eyes.
For everything you ever wanted to know about shooting a video for your business, check out Emmy Wu's VLOG (that's a Video-Blog!). She also has an editing service where she'll walk you through the process of shooting and will sync up audio, soundtracks, voiceovers and graphic elements leaving you will a totally pro video for your site. (I've worked with her personally. She made a cool video intro for pixality...which will debut soon on a blog near you!)
Do you have a video on your website? I'd love to see it! Comment below and let me know where I can find it!