Ep 4: What’s Going on with Intro Offers? With Jennifer Pahl
If the last episode with Roxy got you thinking about your studio’s intro offer—if you should play around with its length, commitment level, or price point, then THIS episode is for you because we’re getting right into the topic of boutique fitness pricing strategy.
To answer the question “What’s going with intro offers?” is my longtime client (and friend) Jennifer Pahl.
A little bit about Jen:
Jen owns Twist Yoga in Lake Oswego, OR (Twist just celebrated its 10th anniversary, so congrats on that). She is a Mindbody Certified Business Consultant who works with other studio owners through her consulting biz, JC Pahl Consulting.
Here’s what we discussed in this episode:
How Jen ended up doing what she’s doing — spending the past ten years as a yoga studio owner and now a consultant.
What’s going on with intro offers?
What type of intro offers does Jen see these days with her clients?
How has this changed over the last few years?
Why Jen thinks things have evolved.
What types of things should studio owners look at to determine which boutique fitness pricing strategy is right for them?
How do you evaluate the effectiveness of your offer?
What types of things should you look at?
How has Jen approached intro offers at Twist?
How do you get people to buy intro offers when there’s a cheaper option on the menu?
What’s one big takeaway Jen would like people to know or do regarding their intro offer and boutique fitness pricing strategy?
Links for this episode:
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