Ep 3: Is your Marketing Working? With Roxy Borger
When you’re running a boutique fitness business, sometimes you aren’t sure if your marketing is doing its job.
In this episode, we’re talking about how to know if your marketing is working. And if that seems like we’re starting with the end, we kind of are, but I feel like this is a critical discussion early on in this podcast because knowing what outcomes we’re looking to influence will help us determine where to start and what to try next.
Here to help break down the marketing numbers to know is none other than Roxy Borger.
If you’ve ever attended a Mindbody University, you’ve probably met Roxy. She’s a consultant for Yoga, Barre, and Fitness Studios, a former yoga studio owner, current barre instructor, and Movement Maven (love that!) based in SLO, CA.
A little bit about Roxy:
Roxy is a serial wellpreneur, data-driven consultant, and passionate leader for the health, wellness, and fitness industries. She has worked with thousands of studios since 2005 as a consultant, director, speaker, and studio owner. ..She helps studios optimize all phases of retention with strategies that are time-tested and proven.
Roxy loves the dance between owning her businesses, always learning, and connecting with a soulful community. Roxy owns and operates two companies that enable her to do both of those things:
Fit Biz Rox Consulting focuses on profitable studio strategies and Slow Moves Rox is home for her passion for movement, nature, and contemplation in and around San Luis Obispo, CA.
Here’s what we discussed in this episode:
How Roxy ended up spending the last 18 years in the boutique fitness business.
Return on ad spend and other marketing numbers have always been tricky to track accurately for a fitness studio. Looking at the big picture of how to measure the effectiveness of our marketing efforts, what are the key numbers Roxy thinks studio owners should look at every month/week?
Ballpark goals: that’s ‘good’ for a boutique fitness business regarding those baseline numbers?
What if things aren’t ‘good’? Where should a studio start looking to make changes? What’s the low-hanging fruit?
The introductory offer bridges your lead gen marketing efforts and your steady revenue; how important is your pricing structure, and when should you consider changing up your intro?
What are some big takeaways that Roxy would like people to know or do concerning KPIs?
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