Ep 8: How Boutique are you Really? With Lisa Cutts
In recent episodes, we’ve touched on the idea of what it means to really “be boutique.” This is a critical concept for boutique fitness brands if—as an industry—we want to be different from traditional gym fitness options and offer a top-level fitness customer experience.
Client experience is at the forefront of the boutique fitness business model, so today we’re talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts, about how she created a standout client experience in her studio.
A little bit about Lisa:
As a corporate executive in the enterprise software space, Lisa traveled extensively and was able to visit yoga studios all over the world. During this time, she developed her vision for the perfect yoga studio… a beautiful spa-like and welcoming environment where yoga is demystified through exceptional instructors who lead students on a journey where yoga is accessible to absolutely everyone.
Here’s what we discussed in this episode:
Who Lisa is and how she ended up owning Yoga Pod Tucson.
Some examples of small things Lisa does at her studio that clients rave about.
Lisa’s team structure and how everyone is expected to provide a top-level fitness customer experience.
The systems and processes Lisa’s studio had in place to ensure a great client experience any time someone comes to the studio.
Retention rates and how customer experience initiatives and improvements impact them.
Lisa’s one tip for studio owners who want to improve their overall fitness client experience.
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