Ep 9: Finding the Edge of Automations with Nt Etuk
You’ve heard the buzz about Chat Gpt, since it’s kind of been the news story of the year. You’ve probably also seen AI writing assistants start to make their way into the tools you use daily, but what does that actually mean for the day-to-day operations and communications of your fitness studio? Is all this AI talk just trendy noise, or is AI for fitness marketing the way of the future for boutique fitness?
With me to answer those questions and more is none other than Nt Etuk.
A little bit about Nt:
Hot off the Summit by BFS, where he’s co-founder, Nt is also the Founder and CEO of FitGrid, a communication and connectivity platform that helps studios and fitness communities increase and strengthen the connections between their members to better drive retention and sales.
Here’s what we discussed in this episode:
How Nt got into the fitness industry specifically despite a lengthy background in the tech world.
What FitGrid does and how it helps studios with their retention marketing.
How is it different from traditional email marketing tools?
Examples/numbers where studios using FitGrid-powered communications increased their average membership lengths etc.
Nt’s thoughts about the inherent friction between automating communications and the personalized experience that boutique fitness is based on.
How far is too far when it comes to automation?
How does a studio owner find the balance between efficiencies while still providing a boutique client experience?
From Nt’s perspective, are there things that should never be automated?
Nt’s perspective on AI and how they see AI evolving marketing in the boutique fitness industry in the next five years.
One tip Nt would recommend for studio owners who want to improve their client communications?
Links for this episode:
Connie’s referral link to request a FitGrid demo
Never miss an episode!
If you found this article helpful, subscribe to the show on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts. Your 5-star rating and positive reviews are greatly appreciated!
