Ep 7: Sale Process Industry Secrets with Chris Appiah + Stephanie Breaux Bradley
Do you have a fitness studio sales strategy all mapped out?
Whether the answer is yes, no, or you don’t know, this is an ideal episode for you!
I sat down with not one but two guest experts — Chris Appiah and Stephanie Beaux Bradley — to get their industry secrets when it comes to creating your very own fitness studio sales strategy.
A little bit about Chris:
Chris has worked with companies like 24hr Fitness, Peloton, and Xponential Fitness. Now the Founder and CEO of The Sales Arms (TSA), an outsourced sales and marketing team for fitness studios.
A little bit about Stephanie:
Steph is a former barre studio owner, independent fitness business consultant, and Vice President of Business Development at TSA.
Here’s what we discussed in this episode:
How Chris and Steph ended up doing what they’re doing.
Why having some sort of plan for sales is important
The key elements of a sales process and how much this may vary between types of businesses.
How many leads do you need to get a first sale? To get a new member?
Leads vs clients: what do they recommend for that first step? What are the pros/cons of a paid versus free first class?
What are some easy baby steps that small studio owners can take to start putting a more formal sales process in place?
What’s one big takeaway they’d like people to know or do with regard to fitness studio sales processes?
Learn More about the Sales Arms:
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