Flex Fit Websites by Pixality
Uplevel your online presence with a custom website that’s easy to find and looks incredible.
Your website is your calling card in a world where first impressions matter—It’s the first “welcome!” many of your clients will get from your business.
When people search for services online, they first need to FIND your business.
Then, they need to be drawn in by your website.
We often think that for a website to provide amazing functionality, you have to sacrifice how it looks. But that just isn’t the case.
You CAN have a website that’s optimized for SEO (so people can easily find you) without sacrificing aesthetics and usability.
A wellness website that creates a lasting impression
Connie Holen, Wellness & Fitness Web Designer
If your business offers boutique fitness classes, cryotherapy, or other wellness spa services, you understand that when your clients come to see you, they want solutions customized for their needs and a top-notch experience.
Building your website should be done with that same care and attention.
Work with Pixality and you’ll have someone to bring your brand vision to life and create a website that:
Provides a user-friendly, inviting experience for your clients and prospects
Includes an SEO strategy designed to get your business found by search engines
Shares information to proactively address questions and increase confidence when buying
Uplevels your online presence and seamlessly integrates your scheduling software, saving your staff valuable time!
Flex Fit Website Package
Starts at $7500
Pixality Design offers custom website builds focused on strategy — not a templated website made for robots.
We create websites that serve both people AND Google so that potential clients will not only find your business, but they’ll feel warmly welcomed when they do.
Your Website Design Package includes full website development, including:
Keyword research and existing search audit
Sitemap plan and URL redirects
Custom design (no templates here!)
Integration with your booking software
Google Business Profile optimization
Optimized call-to-actions
On-page search optimizations
Google Search Console sitemap submission
Content workbook to aid in copywriting + brand messaging
Just getting started or looking for a smaller website package? Check out my Fast Fit or Fresh Fit website design services.
Custom-Designed, Search Optimized
Boutique Fitness + Wellness Websites
Get intentional design + search strategy and implementation… all in an easy-to-manage platform
Optional Package Expansions:
Need additional support? Choose to add-on copywriting or brand design to your website project — whatever is the best fit for your goals!
Website Copywriting
Hate writing? Not sure how to write a website that converts and incorporates keywords? No worries…just add copywriting to your project and let us write the most important pages of your website for you!
Visual Branding
Not loving your logo or brand look? Just getting started and need branding altogether? With this package add-on we’ll create a new logo (or revise an existing logo) and coordinate color and font palettes and more.
Here’s how it works:
When you schedule:
You'll receive a welcome email guiding you through gathering and sharing your written content, photos, branding, and login credentials.
If you choose the optional COPYWRITING package, you'll meet with Connie for a 60-min Content Strategy Call to discuss brand messaging and brand voice—giving us everything we'll need to write the new content for your project.
If you choose an optional BRANDING package, you'll be asked to fill out a brand questionnaire and gather logo / brand inspiration (don't worry, I'll send instructions!) We'll jump into the branding portion of your project 3 weeks prior to your website start date.
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We’ll be in touch to answer questions, share reminders, get your calls booked and make sure we have all the content requested.
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We'll meet for a project kick-off call to go over your existing search footprint and the new sitemap plan. We'll also discuss your website content and visual inspiration for the website. The home page will be designed and revised, setting the style for the rest of the site.
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The remaining pages of your new site are built and designed. We meet for another feedback call in week 3 for a page-by-page walk-thru of the site design noting revisions needed.
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We connect the site to your email service provider and make any needed design changes. Search Engine Optimization is accomplished and finishing touches are completed.
We meet for a pre-launch Zoom call, make any last design adjustments and your site launches—ready for website visitors to buy and book immediately!
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We'll meet for one final call, this time for you to get training on how to access, and update your website. You'll receive post launch resources including video tutorials and project files. I'll conduct a post-launch SEO audit and we'll also use this time to adjust anything on the site based on your initial client's interactions
Emma Magenta
Bill Hanks
Cori Goldfarb
Bernadette Birney
Kristen McAuliffe
Emma Magenta
Bill Hanks
Web Design Project FAQ
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Sure thing! Drop your info in the form at the bottom of this page and we can hop on a phone call to talk it through.
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Great question! We start by doing research to determine what's already working for you and why, then be sure to keep or improve those pages and keywords. We'll also be sure to redirect any old non-relevant page urls so your links all stay intact. You can read more about this scenario here. If this is a concern of yours, and your website is currently larger than 10 pages or has a blog, I recommend my Flex Fit package.
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Squarespace is a hosted website platform (similar to —but better than!— Wix, Weebly, LiveEdit etc). It's user-friendly, works well with Mindbody and other third party integrations and doesn't require much on-going upkeep. You can read more about why I like Squarespace for fitness and yoga studios here.
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Absolutely! That's one of the things I love best about the Squarespace platform. I'll show you how to do all this in a recorded training call.
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All Flex Fit website packages comes with 2 weeks of priority email support post-launch. This period of time is intended to fine-tune anything on the live site based on feedback from your clients as they actually start to use the new site. After that support window closes, I offer pay-as-you-go "get it done" support calls in 30 and 60 min options that you can book whenever you need them. I also have a variety of consulting offerings for taking the next step into digital marketing for your studio.
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You will need to pay for your Squarespace subscription (Business Plan), which is $18-26/mo depending on if you decide to pay monthly or annually. That subscription covers website hosting, the editing interface and tech support. You'll also need to have a custom domain (ie. www.yourstudio.com). This is typically around $12/year and your domain can be hosted at any number of domain hosting companies (ie. Godaddy, Hover, namecheap etc). That's it for the website directly!
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We’ve worked with many software integrations: Mindbody, Walla, Mariana Tek, Wellness Living, Acuity and Fitdegree to name a few, and we’re always happy to explore your set-up if you’re using something else.
“Simply put—Connie is the best. I mean she's the LITERAL best. She undersells and over delivers. Always on the industry forefront, accurately predicting what's coming, and helping me troubleshoot and pivot. Her stuff looks great, and it works. Connie is my secret weapon: responsive, professional, generous with her knowledge, and just a pleasure to work with. Seriously—you can stop looking and just go ahead and book this lady while you still can.”