NC Yoga Bar
Mother and daughter team Judith and Ali Washburn challenged the traditional yoga studio model when they created NC Yoga Bar—Charlotte, North Carolina’s only pop-up yoga studio. Instead of hosting weekly classes in a single location, NC Yoga Bar pops up at unique locations around town. For example, you can find a NC Yoga Bar class at your local brewery, museum or a rose garden.
Ali had created her website on Squarespace and (since she has a great eye for design!) it simply needed some small tweaks and better integration with her MINDBODY scheduling system. For this Boost project, we cleaned up the design some, added in a multi-pin map featuring the weekly pop-up locations and added MINDBODY Branded Web scheduling widgets and purchase links so now yogi’s purchasing the NCYB Passport or signing up for a class, can do so without ever leaving her website.
We also accomplished some on-site Search Engine Optimization to ensure NC Yoga Bar gets found online in Charlotte for a variety of search terms.