Ep. 12: Ultimate Studio Start-up Checklist with Michael Jay

When I started planning out this season of the podcast, the theme of this first season was all about business foundations, from how to open a boutique fitness studio to ways studio owners can uplevel their marketing.

That’s why when I heard that Michael Jay, also known as Yoga Biz Champ, had an “Ultimate Studio Start-Up Checklist,” I just had to have him on the show! 

A little bit about Michael:

Michael Jay is a Certified Yoga Business Consultant and Yoga Studio Launch Specialist. His main jam is helping people start, buy, or grow a yoga studio with tailor-made coaching. Michael is also the host of the Yoga Biz Camp podcast, and we’ve worked together with several clients over the years to help launch studios with a solid business plan AND the web presence to match. 

Here’s what we discussed in this episode: 

  • What Michael is seeing in the industry right now regarding new studios.

    • Is now a good time to open a studio? 

  • What are the key things that help a studio opening strong? 

  • What are founding membership offers and why are they so powerful?

  • The one big takeaway/actionable item Michael wants people to know.  


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Connie Holen

I'm a Digital Strategist + Squarespace Web Designer for yoga, fitness and wellness studios who need a strong brand presence both on-line and off. I specializes in creating clean, modern and easy-to-manage websites that smoothy integrate online scheduling softwares and are optimized for local search engine results.

http://www.pixalitydesign.com
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Ep. 13: Blueprint for a Modern, Easy-to-Navigate Fitness Website

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Ep. 11: Local SEO Quick Wins you can do today