How to Open a Boutique Fitness Studio — And Get It Noticed Online!
So you’re opening a boutique fitness studio — congratulations!
Whether you’re still in the early stages of nailing down your vision and scouting a location or you’re already in the thick of things and running towards your open date, there are a ton of moving parts to be handled.
And this whole process? It can be completely exhausting.
While you’re in the weeds of getting your boutique fitness studio ready for opening — hiring a team, planning schedules, choosing software — it’s all too easy to forget about the part where you actually market your business.
That’s why it’s important to have a plan in place early to find clients and get your boutique fitness studio noticed—so you can hit your grand opening with momentum and an excited group of early members!
Let’s break this down.
Bringing Your Boutique Fitness Studio Online
Since you’re only planning on launching once, you want to do this thing right the first time.
You need to establish the online presence of your boutique fitness studio in the months leading up to your opening—it shouldn’t be an afterthought.
That’s why handling your website and online marketing needs in phases can be much easier to handle — especially if you’ve got someone else overseeing the whole process.
When I work with boutique fitness studio owners, we break the project into three distinct phases that begin roughly two months before you’re set to open.
Here’s what this looks like.
Stage One: Coming Soon
This stage focuses on building a “coming soon” landing page to generate buzz about your studio, identify potential clients, share employment opportunities and more.
Boutique fitness studio owners are ready for this stage when they have the business name and confirmed location address, have their website domain and are ready to start talking about their website needs.
During this phase we tackle things like:
Building a one-page website with an email subscribe and contact forms
Social media integration
Domain connection
Email set-up
QR code graphic to use for signage
Stage Two: Pre-Sale Microsite
In this stage, the focus is on building your “presale” microsite. This site can be used to sell founders’ memberships, offer previews of the class schedules, and share other details about the studio to continue generating interest.
This stage gets underway when the boutique fitness studio owner has onboarded with scheduling software, knows the initial pricing structure, has a draft of class schedules, has a logo and branding, and is ready to start selling and booking!
During this phase we take care of:
Building a 3-page website with Home, Buy, and Schedule pages
Scheduler integration
Setting up a Google Business Profile
Stage Three: Full Website
In the third and final stage it’s all about building a full website designed to convert! Clients will be able to book and buy with ease and get information about the studio from a website that has a distinct look and feel that supports the overall brand.
Boutique fitness studio owners ready for this stage will have photos of space and classes, have intentional brand messaging, know their full pricing structure and desired sales process and are ready to keep selling and booking!
During the final stage we handle:
Building a full six-page site designed for both returning clients and new prospects
Implementing a cohesive design to showcase branding + photos
Integrating fully with your scheduling software for day-to-day operations
In addition to these phases when I work with clients during a boutique fitness studio launch, they can also add services like copywriting and branding. That’s even more things we handle so they don’t have to!
Get your new boutique fitness studio noticed with the help of a fitness website designer.
As you can see from above, getting your online presence for your boutique fitness studio entails more than just creating a landing page. By choosing to bring in someone who has plenty of experience, you can avoid piling even more work on yourself.
You want your studio to get noticed from day one — for the right reasons. Time is moving quickly, so there’s no time like the present to get the support you need.
Just starting out and need an expert who can handle getting your online presence established? Pixality Design has you covered!
Our Fresh Fit Website Projects are ideal for boutique fitness studio owners who are:
Opening a new boutique fitness studio and have reached the point of lease signing.
Planning to offer a new and unique twist on fitness, megaformer/lagree fitness, indoor cycling, etc.
Looking for someone to help them create an online presence that reflects their brand, helps convert clients, and offers a great client experience.
