Does your yoga business show up?
You’ve got a website…it looks great, works well and communicates your services clearly. Awesome!
Are enough clients finding you online? Can they find your business on their map app or in their search results? Where do you rank on Google or other search engines?
If you’re a definite NO or you’re not sure, you’re not alone. Finding new students online can be confusing and frustrating. Most SEO advice available is long, complicated and not tailored to locally-based business owners like you.
You don’t need an ultimate guide to everything-SEO. You need easy, actionable steps to get Google and other search engines sending new students your way.
Enter… SEO My Yoga, a Do-It-Yourself Search Engine Optimization course created especially for yoga studio owners and independent teachers. SEO My Yoga covers what you need to know to improve your visibility online and bring more students to your business. It’s a get-it-done, easy-to-implement action plan to get your business on the map.
SEO My Yoga includes 7 modules that cover everything from SEO basics to choosing the right keywords for your audience. Each module consists of a video lesson and a worksheet or checklist so you can implement what you learned for your own business right away. I've even added in some bonus material on topics such as blogging for SEO and getting online reviews.
Hi there! I'm Connie.
I’m a Website and Brand Identity Designer and the founder of Pixality Design. I help small, locally grown wellness and yoga businesses make a name for themselves online.
I design mobile-friendly, search engine optimized Squarespace websites that are easy to update and give your customers an amazing experience with your brand—both online and in the studio.
I’m also a designer for Live Happy Magazine and the website designer for Yoga Journal’s Yoga Business Bootcamp events.
Having helped launch 75+ websites for yoga business owners, I've seen and heard the struggles that come when no one seems to be finding that carefully crafted website.
SEO can help bring traffic to your business–both to your website and to your brick and mortar location directly; but it doesn't just happen automatically, and the steps you need to take are not always obvious. That's why I made SEO My Yoga.
Here’s the breakdown
Module 1: The Big Picture Overview
The Search Engine Results Page explained
The philosophy of “good SEO”
Module 2: Breaking into the Local Pack
The what, where and why of local profiles
How to: Google My Business
How to: Bing
How to: Yahoo
How to: Apple Maps
How to: Yelp
Module 3: Choosing the Right Keywords
Types of keywords to target
How to validate and choose the right keywords
Module 4: Updating Your Website SEO settings
How-to: Squarespace tutorial
How-to: Wordpress tutorial
Module 5: Designing a website that Google (and your clients!) like
Real people use google
Module 6: Relationships Matter
Researching for an outreach plan
Module 7: Course Wrap-up
Never do this...
When to hire a professional
Blogging for SEO
Is it Working? (analytics & adjusting your SEO strategy)
- Getting Reviews
SEO My Yoga is what you need to know about SEO for your yoga business.
After completing this course, you’ll understand the difference between organic and local SEO results, how to apply good SEO techniques for your business, and how to avoid the common mistakes that other business owners make online.
People are out there searching for the services you provide—right now.
SEO is the bridge to welcome people to your website, your business and your practice.
Once you click the buy now button, you’ll receive instant access to the full course so you can work through the content at your own pace. Hit it hard one weekend or spread it out over a couple months—whatever works best for you!
SEO tactics change a lot, right? Will this course be outdated in a year?
The approach to SEO taught in this course isn’t based on trendy loopholes or tricks, but instead uses solid principles and philosophy from Google’s own documentation, so it’s unlikely to change dramatically. However, because the world of SEO does evolve, so will this course. You’ll have lifetime access, to include all updated material in the future.
I’m not techie AT ALL. Will I get lost?
Absolutely not. This course does not require technical knowledge outside of being able to log-in to the backend of your website and follow directions. I’ll be taking you step-by-step through how to do everything. No coding required.
Didn't my web designer do all this?
Your web designer can only do so much. SEO is part technical, part content and part relationships. The latter 2 fall heavily on the business owner and should be on-going. SEO isn’t a one-and-done kind of task! Even if you do outsource SEO I think it’s a good idea for you—the business owner to know what you're paying for. You’ll be able to talk the talk, have a better idea of what’s realistic and—most importantly—will know what SEO strategies are worth focusing on.
How fast will I see results?
That depends on your business niche, amount of competition in your area and what you’ve already done for SEO. In general, for a brand new business, you will see some tasks—like claiming your local profiles—gain you immediate visibility, and other areas, like your organic ranking will take much more time to build up authority. This course hits both the short-term wins and the long-game plan.
My business isn’t a yoga business. Can I take this course?
This course was designed for businesses that sell services in their local community. Although my examples are all from the yoga industry, the course content would be equally beneficial for salons, spas, restaurants, medical offices, boutiques, fitness trainers, massage therapists and more. This course is not for you if you sell products or virtual services to a wide geographic area—for example a clothing line that ships nationwide. Lessons are focused in gaining search authority for a local audience.