easy-to-manage websites for fitness, wellness and yoga studios

Digital Strategy Session

A laser-focused action plan to help you grow your local business online

You paid a lot of money to get your website up and running. It looks beautiful and it works well but when you go to find your business online, it doesn’t show up alongside your competitors in the search results. You may have heard of Search Engine Optimization, Facebook Ads, and keyword research...but you just don’t know where to start! Who knew that marketing your business could feel so overwhelming?

It doesn’t have to.

A nice website is just part of the equation. To make that website actually work for your business, you need people—the right people— to visit it. During your Digital Strategy Session we can focus on promoting your latest special to potential clients in your area, improving your website to convert more of those visitors into customers, or optimizing your website so search engines like Google want to show your business to people who are actively searching for what you offer.

TOPICS for your call could include:

  • Review of your Squarespace website with recommendations to improve the user experience

  • Installing MINDBODY widgets on your Squarespace website

  • Setting-up a smooth appointment-booking system with Acuity Scheduling

  • A walk-thru of how to implement SEO best practices on your Squarespace website

  • Determining your next steps to improve your visibility in search results

  • A walk-thru of how to set up and manage your Google My Business listing

  • Basic keyword research for your business

  • Feedback and recommendations on your Facebook ad strategy

  • An intro to using Facebook's Ads Manager to create your first ad

These calls are highly customized: designed to be actionable based on your individual business, your short- and long-term goals, and your budget. At the end of every Digital Strategy Session, you’ll have a plan and resources you can implement on your own and ideas on how to grow your business further.


I’m an Authorized Squarespace Trainer, Search Engine Optimization consultant and Facebook ads manager. I’ve built over 100 Squarespace websites, helped new yoga and wellness studios get their business showing up on the first page of Google search results and run successful ad campaigns for Yoga Journal and numerous fitness professionals.

I can help you too….don’t waste time figuring it out yourself.


  1. Purchase a strategy session via the form below and schedule a call time that works for your schedule.

  2. You’ll complete a pre-call questionnaire so I can come prepared and we can get working right away during the call.

  3. We’ll meet online using the video teleconferencing app Zoom so we can share screens if needed. (don’t worry I’ll send instructions if you’ve never used Zoom before. It’s easy!)

  4. After the call you’ll get the video recording so you can go back and review anything we went over.

  5. You go to work getting things done with email support for 1 week following the call.

Your Digital Strategy Session always INCLUDES:

  • 60 minutes of coaching, teaching or strategizing through your biggest tech, tool or website hurdle

  • A recording of our time together

  • Any work created during our session

  • Email support for 1-week after the session

Connie teaches to the level of understanding. She clearly explains terms and walks you through each process. AND she doesn’t use tech jargon, which always leaves me confused. As I grow my online business, I plan to use her talents again and again!
— Stephanie Carter Kelley, PhD | Yoga Physical Therapist
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Connie took my yoga studio from page fifty to the top spot of a Google search for “yoga studio, Stamford, CT!” Her approach was thorough, successful, and helped me understand how to help people in need of the services my business offers find me.
— Bernadette Birney | Stamford Yoga Center
Connie has a brilliant mind for Facebook ads, sales funnels, and how wellness entrepreneurs can utilize online marketing techniques to make more money in their offline businesses. Her clients can be confident that they’ve found someone with the chops to actually get results!
— Claire Pelletreau | Facebook Ads Educator

If you’re feeling overwhelmed or frustrated and need some advice,
direction or instruction to take the next step, you’re in the right spot.

A Digital Strategy Session will meet you right where you are to get your website and digital marketing plan back on track to meet your goals.